We don't push AI everywhere.
We fix what's broken first.
A different starting point.
We see a lot of AI tools that don't work. Because the setup is wrong. We started fixing that.
Most recruitment teams already use AI. The results are often disappointing. Not because the tools are bad. But because AI was added on top of unclear processes.
Klikwork starts somewhere else. With the setup.
Clarity before automation.
AI is not the answer to every problem in recruitment. In many teams, adding AI too early creates more complexity instead of less.
We start by deciding where AI does not belong. Only when the setup is clear do we look at automation.
That boundary is the difference between progress and noise.
We start with a conversation.
Not about tools. About how work actually flows today.
Map the current setup
Identify friction
Decide what stays simple
Determine what can be automated later
No fixed playbooks. No one-size-fits-all answers.
Marcel van der Meer
Marcel has spent 20+ years in recruitment, training thousands of recruiters across six continents on how to actually use AI in daily work. Along the way, the same pattern kept showing up. Tools were not the bottleneck. The setup was.
Klikwork is the result. Less hype. More setup. Training that follows the work, not the other way around. Support that stays close while teams build momentum.
Where to find me
Upcoming events.
Tru Amsterdam
22 May 2026 · Amsterdam, Netherlands
Workfully Workshop
28 May 2026 · Barcelona, Spain
Recruiter AI Live
2 June 2026 · Amsterdam, Netherlands
The work behind Klikwork.
Global speaker
Spoke on every continent. RecFest, ERE, Sourcing Summit, and more. The same message everywhere: fix the setup before adding more tools.
Worked with
The problems change. The patterns don't.
“World-class, delivered with precision and perfectly tailored to the South African market. The feedback has been overwhelmingly positive, and we're already looking at ways to bring him back.”
Samantha-Leigh Harper
Founder, Recruiters Unite
“If you want a strategic vision session on a mountain retreat, Marcel is not your guy. If you want to actually lead in your field and you're willing to work for it, go to Klikwork.”
Ivo van Kasteel
Co-founder, Lunatics Projects
This is not for everyone.
If your team is looking for AI hype or shortcuts, Klikwork is not a fit.
If your team wants clarity first and automation second, it might be.